This year’s Purim video is an homage to this past season’s smash Disney musical, Encanto. Encanto and the Purim story share several themes: complicated family dynamics; a people fighting for their survival; coming together in the name of a higher power; and – of course – a character about whom we don’t want to talk. And despite the constant interruptions of groggers (noisemakers), we manage to spend most of the Purim story – and our song, “We Don’t Talk About Haman” – recounting the evil scheming of that that very figure.

But this year’s Purim video doesn’t just recount Haman’s dastardly deeds. It also celebrates the bravery and selflessness of our heroine, Esther. Esther, who proudly asserted her identity when it mattered most. Esther, who conquered self-doubt and confronted the king to declare her people’s right to exist. Esther, who gave her name to the megillah (scroll) traditionally chanted every year on Purim.

We hope you enjoy this year’s Purim video, our first Purim video in over a decade. Special thanks to all the cast and crew who came together to make this happen – we had a blast making this with you and hope to do it again sometime soon.

Purim Sameach – Happy Purim!

Directed by Leah Gottfried
Cinematography and Editing by Atara Wolf
Wardrobe and Production Design by Talya Bendel
Gaffer: Lucas Ruderman
Covid Compliance Officer: Arielle Flax
Choreography by Yochai Greenfeld

Haman: Simon Feil
Esther: Naomi Weissberg
Dancers: Yochai Greenfeld, Mateus Barbosa da Silva, Josh Eguia, Michael Greenberg

Production Assistants: Shayna Mauskop, Yitzy Rappoport

Lyrics by Spencer Garfield
Arranged by Rob Dietz
Edited and mixed by Alex Green for Plaid Productions
Mastered by Dave Sperandio for Vocal Mastering